ENCLOTHED COGNITION
Enclothed Cognition is a collaborative project from fashion designer Bregje Cox and visual artist Mark King.The collection is inspired by the behavioral psychology theory of Enclothed Cognition. Particularly how a garment’s symbolic meaning paired with the physical experience of wearing the garment combines to impact the wearer’s performance in everyday tasks. Enclothed Cognition is informed by King and Cox’s shared interests in science fiction, functional clothing, architecture and future technologies. The collection incorporates workwear, formalwear, military wear and traditional garments which leverages the inherent durability and functionality of these pieces.
Cox and King conceptualized, designed and produced the collection incorporating King’s mastery of environmentally derived patterns and Cox’s expert fashion design and tailoring with keen attention paid to cut, scale and shape. The collection features a wide range of layer able pieces that fit many contexts. Its bold surface patterns are encoded with reference to the built environment be it real world or digital. Each of the 13 patterns bears a unique title which speaks to the thesis of each garment.
The Enclothed Cognition collection seeks to empower others by bringing awareness to the interplay between the clothes we wear, the built environment, and the human mind.